Soul Of Santa
Goal: $1million in Fund Raising
1. Success Requires Clarity
2. Media is money
3. Big Unique Branded Event
Santa is already defined as bringing joy to children at Christmas. Amplify that clarity.
The event should focus on delivering gifts to children. Select a girl and a boy to be "Princess and Prince" of Christmas. The selection process should use as
much of the above graphic as possible.
Give it a unique twist. The prize for the selected boy and girl is to help Santa deliver the gifts and joy to the other kids. This strengthens the message of the Soul of Santa. It is about the giving.
Capture the public imagination.
The Soul Of Santa is in all of us.
In 2018, United Entertainment of America
Raised Nearly $3Million for Charities, Produced Multiple Festivals,
Gathered Major Sponsorship, Generated over 2 million Emails